A lot of people have tried to find out throughout the history what exactly a fashion is and why it even exists. The question is: what makes a commodity fashionable and wanted by many customers? The doubts are especially more visible thanks to the fact that not always is this a topic of quality. First of all, the above analyzed fact is referred to the impact of people, whose opinion is thought to be very popular. As a result, we should remember that plenty people are subliminally convinced to a commodity even they are not fully sure whether it responds to their needs.