That’s the reason why, if they had cared about appropriate social media monitoring (click), they would have reached substantially more impressive sales records. It is so, because at present probably the most crucial issue in terms of being a successful enterprise and selling many products is to create a positive image. Unfortunately, thanks to this kind technique there are also some accidents that clients have been disappointed with the difference of the class presented inter alia in the TV ad and this that has been observed on their own. Moreover, another crucial issue connected with the above analyzed one is media monitoring. The reason why the owners of modern companies should be interested with them is that it allows us to control the image of our company. This can help us avoid different situations in which our business would be presented in bad light, which may lead to lesser popularity of our commodities. Another influential positive aspect of this solution is its simplicity, which indicates that in order to use it we are not obligated to hire various experts. Nowadays, it provides us a lot of useful data, Owing to which we can make significantly more responsible decisions.