Firstly, we should keep in mind that almost everyone sometimes hears from various people everything about the same product. Consequently, one of the most crucial factors connected with this field is that the above analyzed term is related to a temporary popularity of a product or service. On the other side, it cannot last too long, no matter how much money and resources would be put into making a commodity be the most popular. The reason why this kind fashion doesn’t last long at all is that in general on all of the markets the rivalry is pretty intense, which implies that for an innovation other rivals also response with something new. As a result, depending on how original a commodity is, a fashion referred to it can last either shorter or longer.
In addition, we should also remember that the cycle of life of every product is known to be, according to miscellaneous books concerning marketing, to be similar to the life of a human being. Consequently, every businessman ought to be aware of the fact that a trend isn’t something that will exist forever. This indicates that even though a product created by our business can meet with decent demand from different clients, we have to also be aware of the fact that there is a considerable probability that if we will not prepare ourselves for a response from other companies, we may be really negatively surprised in the future, which proves that predicting possible scenarios for the future is very important.